Labubu clothing has quickly become very popular in fashion. Recent numbers show the Labubu Fashion Collection made $424 million. It grew 726% from last year because of viral demand and hype from around the world. Labubu started as collectible toys but now makes clothes like Official Labubu Apparel and Limited Edition Labubu Outfits. This shows a new trend in culture. Fans rush to Shop Labubu Streetwear and Explore Labubu Drip Cloth. This causes items to sell out fast and become popular on social media.
Key Takeaways
Labubu clothing is special because it has fun and spooky designs. These designs are inspired by Nordic mythology. Each piece is different and people like to collect them. The brand became popular very fast all over the world. This happened because many people shared it online, famous people wore it, and it is big on social media. Labubu connects with young fans by making limited editions and mystery boxes. There is also a loyal group of fans who keep buying more. Pop Mart uses smart marketing and works with other brands. They also sell Labubu in new countries to help it stay popular. Labubu’s success shows that mixing culture, creativity, and digital tools can make a strong fashion trend.
Labubu Clothing
Design
Labubu clothing is easy to spot because it looks fun and a little spooky. The designs come from Nordic mythology. They mix cute and strange ideas that young adults like. Kasing Lung is the artist who makes Labubu. He uses bright colors and odd shapes to make each piece stand out. Many people know about Labubu bag charms. These charms are now popular all over the world. You can get them in mystery boxes, which makes buying them exciting. Limited amounts and cool packaging make people want them more and feel special.
Labubu clothing gets more attention because famous people wear it. Stars like Dua Lipa, Rihanna, and Lisa from BLACKPINK have worn Labubu. This helps more people see the brand. Social media on TikTok and Instagram helps Labubu get even more fans and keeps the styles popular.
Identity
Labubu clothing started as toys but is now a big part of culture. The brand is all about being creative, surprising, and building a community. POP MART uses smart marketing and special ideas to make Labubu famous. They sell Labubu in vending machines and online. This makes people want to buy fast before things sell out. Labubu looks a bit odd and different from other brands. This makes it easy to spot and remember. The brand is strong in stores and online. The $LABUBU token shows how Labubu mixes real life and the internet.
Audience
Labubu clothing is loved by young people everywhere. Gen Z is the biggest group of fans. They like the stories and feelings Labubu brings. Many fans find Labubu on social media or see stars wearing it. Labubu goes to big events like Milan Fashion Week and mascot tours in Asia. This makes more people trust and notice the brand. POP MART’s app gives Labubu fans rewards and digital items. This keeps fans interested both online and offline. The blind box idea makes shopping fun and makes people want to buy again. Labubu clothing is getting more popular in the Americas, Europe, and Southeast Asia. This shows that people all over the world want it.
Sales
Data
Pop Mart’s 2024 results show Labubu grew very fast. The company’s revenue doubled to 13.04 billion RMB. Almost 40% of this money came from other countries. Labubu dolls, plush toys, and other items helped a lot. In China, over 46 million people joined as members. Almost half of them bought again. The table below shows the main sales numbers for 2024:
|
Metric/Category |
Figure (2024) |
Growth/Share Details |
|---|---|---|
|
Labubu 'The Monsters' doll sales |
3 billion RMB |
Up from 368 million RMB last year |
|
Overall revenue |
13.04 billion RMB |
Doubled compared to previous year |
|
International sales revenue |
5.066 billion RMB |
Grew 375.2%, ~38.9% of total revenue |
|
Southeast Asia revenue |
2.403 billion RMB |
Increased 619.1% year-on-year |
|
East Asia & HK, Macau, Taiwan |
1.386 billion RMB |
Increased 184.6% year-on-year |
|
North America revenue |
723 million RMB |
Increased 556.9% year-on-year |
|
Europe, Australia, others |
554 million RMB |
Increased 310.7% year-on-year |
|
Plush products revenue |
2.832 billion RMB |
21.7% of total revenue, growth rate 1,289.0% |
|
Online sales (official website) |
531 million RMB |
Growth 1,246.2% |
|
TikTok platform revenue |
262 million RMB |
Growth 5,779.8% |
|
Shopee platform revenue |
324 million RMB |
Growth 656.0% |
|
Tmall flagship store revenue |
628 million RMB |
Growth 95.0% |
|
Douyin platform revenue |
601 million RMB |
Growth 112.2% |
|
Membership registered users |
46.083 million |
Increased by 11.729 million in 2024 |
|
Membership sales contribution |
92.7% |
Member repurchase rate 49.4% |
Note: There is no separate number for Labubu clothing. But the brand’s total sales show it is very strong in the market.
Markets
Labubu is growing fast in other countries. Pop Mart is now in more than 23 countries. They have over 130 stores and 2,000 vending machines outside China. The Americas had the fastest growth, with sales up almost 900%. Europe grew over 600%, and Southeast Asia grew more than 600%. In the U.S., Labubu became more popular than Hello Kitty in the App Store. The table below shows how much sales grew in each area:
|
Metric/Region |
YoY Growth (%) |
|---|---|
|
Overall Overseas Revenue |
+475–480 |
|
Americas |
|
|
Europe |
+600–605 |
|
Asia-Pacific (APAC) |
+345–350 |
|
Mainland China |
+95–100 |
Labubu led the Monster series with over 726% growth. This made up almost a quarter of Pop Mart’s total money.
Growth
Labubu clothing and other products are now a big trend worldwide. In the first part of 2025, Labubu’s revenue went up 170% from last year. Pop Mart’s share price grew over 13 times since early 2024. This shows investors believe in the brand. Experts think that by 2027, most sales will come from other countries. This means Labubu is not just popular in one place. It is liked all over the world.
Labubu items sell out very quickly. New drops often sell out in minutes online and in stores. Limited editions and blind boxes make people excited to buy. Social media and influencers help keep people talking about Labubu. From January to May 2025, Labubu was mentioned about 876,000 times online. People talked about Labubu 137% more than before. Most comments were good. Big jumps in attention happened during new launches and team-ups. This proves Labubu grows because of smart marketing and a strong fan community.
Market Impact
Collaborations
Labubu clothing gets noticed because of big partnerships. Pop Mart works with famous brands and artists. They make special collections that are only sold for a short time. These collections have cool designs and are not easy to find. Labubu has worked with fancy fashion brands and well-known streetwear companies. These team-ups bring in collectors and people who love fashion. When there are only a few items, more people want them. This makes each piece feel important. Many people wait online or go to stores hoping to buy these rare clothes.
Media
The media has helped Labubu become more popular. Fashion magazines and websites talk about new Labubu drops and stars wearing them. News stories share how fast things sell out and how excited people get. TV shows and YouTube videos show people opening Labubu items and giving reviews. These stories help more people know about Labubu. Social media sites like TikTok and Instagram spread news very fast. Viral videos and popular hashtags keep Labubu clothing in the news.
Influencers
Influencers and famous people make Labubu clothing even more liked. Their posts and support reach lots of fans everywhere. These things help Labubu grow:
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When stars like Rihanna and Lisa from BLACKPINK wear Labubu, more people notice it and want it.
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TikTok videos and posts from UK influencers make Labubu popular all over the world.
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Surprises, limited items, and stories that make people feel something make fans want to join in.
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Influencer posts and social media help Labubu become a big deal in fashion and culture.
Social media and pop culture made Labubu clothing famous around the world. Influencers and stars keep making new trends and help more people want Labubu.
Community
Reviews
Labubu clothing gets a lot of good feedback. Customers and experts both talk about it online. Many people say they like the special designs and how collectible it is. Modern Retail says brands like E.l.f. Cosmetics and Olive Garden use Labubu to make viral moments. This shows Labubu makes people excited and want to join in. Websites and social media reports watch these reactions. They show that most people are happy and excited about Labubu. Quilt.ai uses a brand health system to check Labubu’s popularity, style, performance, and how much people like it. This system uses AI to look at millions of posts and comments. It helps everyone see what people think about Labubu clothing.
Social Media
Labubu’s fans are very active on social media. They share photos, videos, and unboxing clips on Instagram, TikTok, and Weibo. These posts often become very popular and help Labubu get new fans. Influencer campaigns reach over 10 million people. Pop-up events help Labubu get 25% more followers. Every new release makes the brand more well-known. Hashtags and challenges help Labubu trend on many sites. Quilt.ai says Labubu gets lots of likes, shares, and good comments. People talk and share Labubu posts, making the online group fun and friendly.
Loyalty
Labubu’s Pop Members program is important for the community. More than 200,000 people are active in the program. These members make up 35% of all Labubu clothing sales. They spend 50% more than people who are not members. The repurchase rate in Pop Mart’s social trading is over 50%. This means customers come back to buy again. Sales from social media are 29% of all money made. This shows the community has a big effect. Pop-up events and special deals keep members interested and happy. Labubu’s way of doing things helps fans stay loyal and connected to the brand.
Outlook
Competition
Labubu clothing is in a busy market. It has many rivals. Some are Sonny Angel, Jellycat, and Cry Baby. Mattel is also a big competitor. Collectors compare Labubu to trading cards and rare sneakers. Fake Labubu items are a problem. Pop Mart fights fakes with the law and tech tools. The table below shows who Labubu competes with and its market share:
|
Aspect |
Details |
|---|---|
|
Competitive Landscape |
Competes with Sonny Angel, Jellycat, Cry Baby, Mattel, trading cards, sneakers |
|
Market Share |
Labubu: ~25% of Pop Mart revenue ($418M in 2024); Pop Mart: 20% China dolls/accessories, 0.5% global |
|
Strategic Approaches |
Blind box model, influencer marketing, cultural localization, collaborations, high margins (64% in 2024) |
|
Fashion Integration |
Labubu as collectible accessory; no direct comparison with fashion brands |
|
Challenges & Responses |
Counterfeiting, supply chain constraints, legal and tech solutions |
Risks
Labubu clothing has some risks as it grows. The brand is known for being "Made in China." It needs to appeal to people everywhere. Protecting ideas and designs is very important. Different cultures may not always like the same things. Mixing Chinese roots with local styles can upset some people. Labubu depends a lot on one main character. Working with local artists helps people accept the brand. Pop Mart uses digital tools to stay popular. Opening offices in places like Singapore helps with global growth.
Note: Experts say teaming up with local artists helps Labubu fit in new places.
Expansion
Pop Mart wants Labubu clothing in more countries. The company will open 100 new stores outside China. They hope to have 350 stores by 2027. Sales outside China could grow 68% each year until 2027. Labubu helps Pop Mart sell more than just toys. The brand will also make food, makeup, theme parks, games, and cartoons. By 2027, 65% of money should come from other countries. There will be about 200 stores and over 2,500 vending machines worldwide. Pop Mart works with local artists and licenses. This makes Labubu clothing better for each place. This plan helps Labubu grow and try new things around the world.
Labubu clothing is selling more and getting more popular. Many fans and famous people like the brand. The company uses clever ads and cool designs to get buyers. Experts think Labubu clothing is a big trend in fashion. People should look out for new styles and stores in other countries. The brand will likely stay popular and change pop culture.
FAQ
What makes Labubu clothing unique?
Labubu clothing has fun and strange designs. These designs come from Nordic mythology. The brand uses bright colors and odd shapes. Each piece is easy to notice in a group. Fans like Labubu because it is collectible and comes in limited editions.
Where can customers buy official Labubu clothing?
People can buy real Labubu clothing at Pop Mart stores. They can also shop at approved stores and on the Pop Mart website. Some online shops like Tmall and Shopee sell real items too. Always look for the official logo before you buy.
How can buyers spot fake Labubu items?
Check for real tags, hologram stickers, and special boxes.
Real Labubu clothing has its own serial number.
Buying from trusted stores helps you avoid fake items.
How should Labubu clothing be cared for?
Wash Labubu clothing in cold water with gentle soap. Do not use bleach or hot dryers. Let the clothes air dry if you can. Always read the label to keep the colors bright and the fabric nice.
